Jeff Kravitz/FilmMagic, Inc. Again, this fashion brand was super iconic in the 2000s. While there were many great budding streetwear brands like F.U.B.U., Sean John, and Baby Phat, this is one brand that’s still around, and it helped bring to life one of our favorite current trends: bucket hats. Shop Kangol. Bringing an expansive range of fashion brands to the country across categories, Arvind Lifestyle Brands Limited fuels the aspirations of modern India. We have an unmatched ‘future ready’ portfolio of global brands operating in segments ranging from Bridge to Luxury, premium, and premium value. Today our bouquet of brands – both homegrown Audigier sold Ed Hardy to Iconix Brand Group in 2011 for $62 million. The Audigier auction will take place online May 12 to 13. A complete catalogue of the collection will be viewable at www.abell By David Colker. July 10, 2015 7:24 PM PT. French-born fashion mega-marketer Christian Audigier, who used connections with celebrities to promote $100 trucker hats, $200 rhinestone-studded T Overall, while Ed Hardy may not be considered a luxury brand in the traditional sense, its association with celebrity culture and unique design aesthetic have made it a cultural phenomenon that continues to resonate with many people. Shop Ed Hardy online. Ed Hardy is a popular fashion brand that is known for its bold, tattoo-inspired designs. 3. Company Overview The Ed Hardy brand is made up of a num- SITUATION ANALYSIS ber of different products including: shoes, jeans, eyewear, watches, barware, belts, lingerie, men’s Fragrance Industry lounge wear, bags, guitar straps and picks, fragranc- es, knits and sweaters, structured water, school sup- The fragrance industry has been very plies and backpacks, energy drinks and air freshen Today Ed Hardy is a global consumer products brand sold in over 40 countries and 30 different categories including swimwear, fragrances, energy drinks, home goods and bags. Hardy noted that the master license was taken on by Iconix Brand Group in 2011, which also represents the London Fog brand and Madonna’s Material Girl line. The group has plans to develop the 0dYs.

is ed hardy a luxury brand